Dollar General Corporate signs off on What Cheer Store

WHAT CHEER – Dollar General Corporate has given the go ahead to a new location in What Cheer, after the completion of a due-diligence study of the location. According to Mary Kathryn Colbert, of Dollar General Public Relations, the store is now under construction.

“The store will be approximately 9,100 square feet with a 7,300 square foot sales floor,” Colbert said.

She added that customers are the top priority as Dollar General examines whether or not to build a new store in a community.

“Our customers are at the center of all that we do, and meeting customers’ needs is Dollar General’s top priority when choosing store locations. In selecting store sites, we take a number of factors into consideration, carefully evaluating each potential new store location to ensure we can continue to meet our customers’ price, value and selection needs. We further strive to provide convenience for customers who may not have affordable nearby retail options,” Colbert said.

Construction is expected to take 90-100 days. The store will employ six to ten employees, depending on the individual needs of the store.